Issue 1, Article 1, Week 4, May 2014"The WHAT, WHO, HOW, WHY, WHERE questions"
Before you start your business, while in your business, I always find it useful to ask the following questions:- What business are you in?
- What products and /or services are you offering?
- What is your positioning?
- Where do you see your business in 3, 5 10 years time and beyond?
- Who is your target audience?
- Why would people buy from you and not your competitors?
- (What is your unique selling points? How are different from your competitor?)
- How are you going to reach out to your key audience?
- How are you going to execute your business plans?
- How do you convince people to buy your products or use your service?
- When are your milestones? (Set clear goals and lay out plans to achieve them)
Why did I set up this blog?
Doing business requires a lot of learning and sharing from entrepreneurs. I feel that I learnt the most while talking to fellow entrepreneurs. As time passed by, I realised that it is imperative that I jot down what I have learnt or quotes that I think of so that it will become a knowledge platform where people can participate in my thought process and makes my learning journey even more complete.
About Valerie Chai
I am the founder of starCresto Education Group (starCresto).
starCresto was founded in year 2000 and has expanded over the years from tuition to tuition agency to enrichment courses to mentoring. I am born in a poor family and I guess that gave me a lot of drive to succeed and get out of poverty cycle and most importantly, the rat race that so many people are stuck in. I believe strongly in human capital and talent management.
The business journey has not been all that smooth sailing with great lessons learnt from mistakes made. With all these learning, I live by my three rules in life now:
1. Think strategically
2. Behave optimistically
3. Execute courageously
Share with me your experience as well!
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